- The report provides a mapping of the main firms that operate in online shopping in Brazil;
- The largest one is the marketing and sales category.
The Scale Report E-commerce survey 2020/2021, produced by Pipeline Capital‘s consultancy, shows that Brazil already has 598 startups operating with e-commerce, first reported Exame.
The report provides a mapping of the main firms that operate in online shopping in Brazil in nine categories, including e-commerce platforms, means of payment, marketplaces, operations management, logistics, customer service, security and support. The largest one is the marketing and sales category, with 168 companies, followed by e-commerce platforms.
E-commerce, which had been growing strongly in recent years in Brazil, was accelerated by the lockdown caused by the COVID-19 pandemic. Between April and August 2020, approximately seven million Brazilians for the first time tried to buy online, due to the lack of options to buy in brick-and-mortar stores. On the other hand, more than 150,000 companies opened virtual stores, motivated by the sudden closing of their doors, according to the Brazilian Association of Electronic Commerce (ABComm) data.
