- Meals start at BRL 9.99 and are prepared by firms specializing in corporate restaurants;
- Caseirinho will compete directly with Loop, offered by rival iFood.
Uber Eats announced the expansion of a new “lunchbox” delivery service in Brazil. The feature, called Caseirinho (Portuguese for “homemade”), offers set meals at affordable prices and competes directly with Loop, a similar service on local rival platform iFood.
With prices starting at BRL 9.99, customers will be able to choose dishes that are part of everyday meals for Brazilians, such as chicken fillet, strogonoff and rice and beans.
The feature was already being tested in four Brazilian cities (Belo Horizonte, Goiânia, Fortaleza and Curitiba), and it is now being expanded to São Paulo, to be followed by Rio de Janeiro, Manaus and Porto Alegre.
Meals are prepared by firms specializing in corporate restaurants and school dining spaces.
“The attractive price and the quality of the meals made our users quickly adhere to the new model and it was possible to observe that, in the cities tested, Caseirinho quickly became a top option at lunchtime”, sayd in a statement Fabio Plein, general manager of Uber Eats in Brazil, as it was reported by O Estado de S. Paulo.