• Uber first launched the e-scooter service in the coastal city of Santos, in December;
• The company decided, at the moment, not to charge the cost to unlock the vehicle in São Paulo.

After launching the e-scooter sharing service in December in the city of Santos, Brazil; ride-hailing giant Uber started this Monday to operate the micromobility segment in the Brazilian metropolis of São Paulo, according to information from a company’s press release.

To offer the e-scooter service in São Paulo, Uber was waiting for authorization to work as a micromobility operator, approved by the city government at the end of January. “We brought Uber’s electric scooters to our largest city with great enthusiasm. São Paulo was Uber’s second city in Brazil, after Rio, and currently is responsible for the largest number of trips in the world,” said Ruddy Wang, director of New Modalities at Uber in Latin America, in the statement.

Uber’s scooter system debuts in São Paulo at a promotional price of BRL 0.90 per minute of use, and the company decided, at the moment, not to charge the cost to unlock the vehicle. The same app used to order car trips and food delivery will be available for renting an e-scooter from now on. The initial operation area covers neighborhoods such as Vila Olímpia, Moema, Itaim Bibi, Vila Nova Conceição, Jardim Luzitânia, and Uber intends to expand the offering for other areas according to demand.