Launched in early 2021 in partnership with digital bank Digio, the so-called Uber Conta already has 300,000 users and expects to reach the 1 million mark soon. Between January and August, the Uber partners who already used the digital account made more than 7.7 million transactions with the card, 12 million operations through PIX (the Brazilian instant payment system), 227,000 payments, and 94,000 withdrawals.
The product’s success, in Uber‘s view, has to do with the package of services associated with the work of drivers and delivery drivers (beyond the basics, such as checking balances, transfers, bill payments, and withdrawals via QR code): the digital account allows workers to receive their earnings at the end of each trip or delivery; it is also possible to get a tag for tolls and parking lots with no monthly fee for two years, and there is also an exclusive virtual store for shopping at Uber‘s partner establishments that generate cashback.
Uber Conta also has an annuity-free Elo card that can be used at more than 14 million establishments in Brazil, besides being used for online purchases and can be registered to pay for music apps, deliveries, and streamings.
All these benefits are aimed at attracting and retaining more driver and delivery partners. “Uber has been intensifying efforts to help all partners reduce their expenses, while we look for partnerships to give more and more advantages to those who choose Uber when deciding which app to use for work,” explains Silvia Penna, operations manager at Uber.
The Uber Conta is available to all partners with at least 100 trips or deliveries made through the platform; an active profile on Uber for at least 28 days and those who do not have a vehicle rental contract with retaining the rental directly from earnings.