New York-based multinational media ViacomCBS is targeting Latin America to launch its free streaming service Pluto TV. As early as March, the new platform will arrive in Latin American countries that speak Spanish, according to what news agency Reuters reported this Monday.
Focusing on a free and advertising-based subscription, Pluto TV will aim at those users that are price-sensitive, and wouldn’t care to watch ads in change of having free content; strengthening competition against paid platforms like Netflix and Amazon’s Prime Video.
“I think Latin America is the perfect market for this product,” said Pierluigi Gazzolo, an executive at ViacomCBS to Reuters, ahead of the official announcement. “You have the (users) who have pay-TV, who are consuming more and more and are going to be able to consume it, as well as those who have never been able to pay.”
In the Spanish-speaking countries of the region, the executive said that Pluto TV will start with 24 channels, soaring to about 100 by the end of the year. “Pluto TV is in the lower part of the pyramid, which is wider, with many more people, that is the people in Latin America that are not going to pay and are willing to see publicity to not pay,” Gazzolo added. In Brazil, the company is evaluating the launch to the end of the year, as the country speaks Portuguese and would require a more adapted product.