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VTEX plans to invest $20 million in Argentina, Colombia, Chile, Peru and Mexico

Brazil-based VTEX, an e-commerce solutions provider, will open a software development center in Mexico

Image: VTEX / Courtesy
  • The investment will be directed mostly to develop artificial intelligence features, omnichannel activities, logistics and B2B products;
  • VTEX is in charge of managing online and e-commerce platforms and has over 2,500 clients, including important brands such as Samsung, Motorola, and Sony.

E-commerce solutions provider VTEX announced plans to invest $20 million in Argentina, Colombia, Chile, Peru, and Mexico over the next four years. The announcement was made by company executives in late August.

The investment will be directed mostly to develop artificial intelligence features, omnichannel activities, logistics and B2B products, as well as a software development center in Mexico in the coming months, as the firm’s president for the region, Santiago Naranjo, told Mexican media recently, as reported by BN Americas. The center will have 30 programmers and will develop solutions specifically for the local market.

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VTEX, which is based in Brazil, has seen a boost in demand for its e-commerce solutions in recent months, bolstered by stay-home measures to contain the spread of Covid-19. 

The company is in charge of managing online and e-commerce platforms of important brands. Its 2,500 customers, in 28 countries, include names such as Samsung, Motorola, Elektra, Coca-Cola, Sony, Pizza Hut, among others. 

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“We are not only an e-commerce platform, we are a strategic ally for our clients. We have the best professionals in all of Latin America with knowledge of retail commerce driving the growth of our brands ”, said Dario Schilman, the new vice president for Latin America, to Forbes Mexico.