- Walmart and Shopify join forces to further extend Walmart’s marketplace business;
- As for Shopify, the Canadian platform will now be able to provide its wide base of merchants access to Walmart’s customers.
- This follows an integration with Facebook Shops in May, when Mark Zuckerberg said that Facebook has been working with partners like Shopify, “so that small businesses can easily integrate into a strong, open ecosystem of tools to help them manage their customer journey end-to-end, and it’s up to the business to decide what level of integration they want.”
American retail giant Walmart announced earlier this Monday a new partnership with e-commerce platform Shopify to open the Walmart Marketplace to the platform’s sellers.
In an effort to expand its marketplace business, Walmart expects to add 1,200 Shopify sellers in 2020. “This integration will allow approved Shopify sellers to seamlessly list their items on Walmart.com, which gives Walmart customers access to a broader assortment,” VP of Walmart Marketplace Jeff Clementz said.
“There are many Shopify sellers who were already on Walmart.com, but we have not penetrated their base to the extent possible,” said Clementz in an interview according to news media agency Bloomberg. “There’s a tremendous opportunity.”
As for Shopify, the new venture brings the possibility for the Canadian company to provide its wide base of merchants access to Walmart’s customers. The news sent Shopify’s U.S. shares to climb as much as 7.6% to $799.02 this Monday in New York trading.