• This year, Black Friday will be on November 29th;
• And should generate BRL 3.15 billion in purchases, more than 20% growth compared to 2018.

Magazine Luiza and Mercado Livre are two of the major Brazilian retailers that are promising Black Friday express deliveries within 24 hours of purchase in some cases. According to the newspaper O Estado de S.Paulo, there should be a reduction in delivery times at this year’s event.

“Big retailers are using their physical stores as distribution centers for deliveries,” Vinicius Pessin, co-founder of Eu Entrego, a collaborative delivery startup, told the newspaper.

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This is mainly due to the growing investment that the country’s major chains have made in digitization and multichannel, turning stores into distribution centers and collection points.

In addition to price and product quality, delivery time is one of the main decision factors for Brazilian consumers who buy online.

This year, Black Friday will be on November 29th. According to Busca Descontos, creator of the site www.blackfriday.com.br and also a promoter of the event in Brazil, Black Friday should generate BRL 3.15 billion in purchases, more than 20% growth compared to 2018.