• Next are toys (19%), perfumes and cosmetics (18%) and shoes (14%);
• Smartphones, best sellers on Black Friday, rank only sixth among the biggest buying intentions at Christmas.

A survey by the National Confederation of Shopkeepers (CNDL) and the Credit Protection Service (SPC Brazil) had already shown that a large proportion of Brazilians intended to buy presents for themselves this Christmas and that 41% would buy gifts online.

Now another survey by Hello Research company, points out other habits of the Brazilian who likes to buy online.

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According to the company’s survey, published by Exame magazine, clothes are the main gift this Christmas in the country, chosen by 42% of the more than 1,200 respondents heard in the survey.

Next are toys (19%), perfumes and cosmetics (18%) and shoes (14%). Smartphones, best sellers on Black Friday, rank only sixth among the biggest buying intentions at Christmas, with 12%.