- E-commerce fell 9.6% in July compared to the same period in 2020;
- The survey also showed that the segments that had the highest increases in July were restaurants (+85%) and clothing (+66%).
According to a Mastercard survey, which measures sales in brick-and-mortar shops and e-commerce, retail sales in Brazil last month grew 23.1 percent over a year earlier. In contrast, e-commerce saw a 9.6% drop.
The survey also showed that the segments that had the highest increases in July were restaurants (+85%), clothing (+66%), fuels (+58%), and personal items (+51%).
“It is possible to notice the consumer optimism as the vaccination advances and traditional retail returns to activity,” he said in a statement.
Figures provide a counterpoint to the optimism of e-commerce companies that have claimed that the preference for online channels has continued to grow in the country even with the resumption of physical retail in recent months.
(Translated by LABS)