Society

Airbnb launches online experiences of Mexican cuisine

The Conservatory of Mexican Gastronomic Culture partnered with the platform to promote Mexican food and promote a recovery of tourism destinations

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  • More than 10 Mexican gastronomic experiences are available on the platform;
  • As travel was disrupted, Airbnb migrated the its Experiences from in-person to online.

Airbnb and the Conservatory of Mexican Gastronomic Culture (CCGM) partnered up to offer a series of online experiences taught by chefs and local producers. The alliance is a joint strategy to promote the country’s culinary tradition, as well as to encourage tourism and the recovery of Mexico’s travel destinations.

More than 10 gastronomic experiences are available on the platform, all of them guided by members of the CCGM. Each experience will represent the culinary heritage of a particular state in the country.

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“We seek to promote the economic recovery of tourist destinations, with gastronomy being a fundamental asset in travel options, current and future ones,” said Ángel Terral, Airbnb Director for Mexico, Central America and the Caribbean, interviewed by Forbes Mexico.

These Online Experiences are part of a social collaboration agreement between Airbnb and CCGM, so 100% of the income will go to hosts and the Conservatory; Airbnb will not charge any commission.

“Airbnb and the Conservatory prepare gastronomic tours and experiences in which hosts, being experts in traditional cuisine, will share their knowledge, stories, culinary secrets and their enthusiasm for our cuisine. Thus, Airbnb users will be able to discover, enter and delight in the incomparable aromas and flavors of Mexico,” said Gloria López Morales, president of the CCGM.

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Airbnb Experiences

With the pandemic and social distancing measures, as travel was disrupted, Airbnb migrated the platform’s Experiences from in-person to online. Through them, guests can access hosts, interact with people and travel virtually, without leaving their homes.

A recent lineup included experiences done in partnership with the Olympics, Paralympics, Broadway, IGLTA for Pride Week and TikTok. With their success, Airbnb’s online experiences are likely to become a permanent product of the company.