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New edition of Google for Startups Accelerator has a class fully formed by female-founders

The ten Brazilian startups selected will have mentoring sessions with Google experts and partner companies over the next three months

Google for Startups mentoring class
Photo: Courtesy from Google for Startups Brazil
  • Nubank and Loggi are some of the companies that has already taken part in Google’s Accelerator program in Brazil;
  • For the first edition of 2021, the ten startups selected were Gupy, Safe Space, Justto, Datarisk, DealerSites, Hygia Bank, Redação Nota 1000, Manipulaê, Grão and Leads2b;
  • Besides support and tools to improve the use of cloud and machine learning, the edition offers mentoring with a focus on developing leadership skills.

Google for Startups Accelerator has announced this week that, for the first time, has a class entirely formed by companies led by women.

The ten Brazilian startups selected for the first class of 2021 will have mentoring sessions with Google experts and partner companies over the next three months. The content will be dedicated to solving technical and leadership challenges.

The startups selected were Gupy, Safe Space, Justto, Datarisk, DealerSites, Hygia Bank, Redação Nota 1000, Manipulaê, Grão and Leads2b.

READ ALSO: Endeavor seeks female founders for acceleration program focused on fintechs

“Despite our efforts at Google to increase female representation in our community and around the world, we know that we still have a long way to go,” says Fernanda Caloi, program manager at Google for Startups Brazil. “So we decided to include the leadership development module in this edition, aware that leaders need and want to go beyond increasing operational efficiency and reducing costs for their startups.”

Three out of the ten selected startups have already been part of Google for Startups programs: the HRtechGupy, the online predictive modeling platform Datarisk and Leads2b, focused on the generation of leads in the B2B market.

In addition to the support and tools to improve the use of cloud and machine learning, among other technologies, the edition offers mentoring with a focus on developing leadership skills.

READ ALSO: WeWork to allocate US$5 million in flexible workspaces for female-led startups

Google professionals and entrepreneurs from different sectors will be mentoring the leaders. The topics range from how to build a solid culture and trust in your teams, relationships between founders, using failures as lessons, giving and receiving feedback thate is actionable and constructive, among others.

According to Google for Startups, over 800 startup founders from 30 countries have been mentored to develop as leaders to date.

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