- The company committed to donate $100,000 to WHO’s fund;
- ‘Shein Together’ event will raise money to COVID-19 Solidarity Response Fund.
Fast fashion e-commerce retailer Shein is promoting a four-hour digital music festival to support COVID-19 relief. Katy Perry and Lil Nas X will co-headline the streaming which will combine music with fashion.
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It will happen this Saturday, May 9th, at 4 p.m EST. The broadcast will be available through the Shein mobile app. Rita Ora and Doja Cat are also names confirmed at the virtual concert. Haily Bieber and Yara Shahidi will teach beauty tutorials and styling lessons to viewers. Shein is curating special appearances from influencers and TikTok stars.
‘Shein Together‘ event will raise money to support the WHO‘s (World Health Organization) COVID-19 Solidarity Response Fund powered by The United Nations Foundation. The retailer has committed to donate $100,000 and have created a collection of $10 #SHEINTogether shirts that will further help raise money for the fund. There will also be a donation link through the free Shein app.