Following the steps of another big retailer in Brazil, AliExpress is planning to boost investments in order to solve a major gap in its operations in the country: logistics. According to information from the Brazilian newspaper Estadão, the Chinese e-commerce is considering to open a distribution center in the country, speeding up the delivery time of online purchases. The same move was made by Jeff Bezos‘ retail giant Amazon – which has inaugurated a distribution center in the metropolitan area of São Paulo, in January.
Brazil is one of the five biggest markets for AliExpress – while Alibaba‘s subsidiary is the international e-commerce where Brazilians buy the most. It is precisely to sustain – and to enhance this bond – that the Chinese retailer is considering improving logistics operations in the country, being able to offer a faster delivery for Brazilian consumers.
A strategic move, provide solutions to improve its delivery time – might be by opening a distribution center, or by partnering with logistics companies in the country – would place Aliexpress in an even more competitive position. While in China, Aliexpress is able to deliver products within 30 minutes, in Brazil, this deadline can take more than one month.