- According to the consultancy firm, this proportion was much lower in early 2018, at 10% of Americans with connected TVs;
- But is important to notice that the data only measure streaming viewing on TVs, excluding devices such as smartphones and tablets.
According to Variety, streaming video platforms had grown a lot, but they still accounts for 19% or one-fifth of all time Americans with internet-connected TVs spend in front of the screens. In the beginning of 2018, this proportion was 10%.
The data, which is based on the last quarter of 2019 and includes free and subscription-based services, was collected by Nielsen. But is important to notice that the data only measure streaming viewing on TVs, excluding devices such as smartphones and tablets.
Among the streaming platforms, Netflix had a 31% share, followed by YouTube (21%), Hulu (12%) and Amazon (8%). Other services, including recently launched Disney Plus and Apple TV Plus, accounted for the remaining 28%, according to Variety.