- Coke Studio Sessions will present with BeApp intimate performances live-streamed from the the artists’ homes;
- There will be three performances streamed per day on BeApp at 7 p.m. ET.
BeApp is a new live streaming platform that is debuting this Thursday and announcing a partnership with Coca-Cola to promote a virtual concert from 100 musical artists over 60 days, since festivals and concerts are on hold because of the coronavirus pandemic.
Beginning today, Coke Studio Sessions will present intimate performances live-streamed from the the artists’ homes, including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, the cast of Hamilton and Steve Aoki. According to a press release, there will be three performances streamed per day on BeApp at 7 p.m. ET and at Coca-Cola YouTube channel. BeApp also will rebroadcast performances within a 24-hour period for those across the world who could not watch them live.
BeApp proposal is to create a global virtual living room by bringing performances. The free app also delivers immersive experiences found at concerts or festivals, and adds a gamified social layer to live-streaming where fans can interact, shop, donate and connect with artists.
The platform’s differentiated features include an in-app sharing component, which lets fans invite others to join them during the livestream, and the ability to earn currency by interacting and sharing to be redeemed for “front-row” seat upgrades.
According to Coca-Cola, throughout the 60-day program, fans will have the option to donate to the International Red Cross and Red Crescent Movement to support COVID-19 relief efforts. The Coca-Cola Foundation will match up to $3 million in consumer donations made through Coke Studio Sessions.