Technology

Brazilian Delivery Center partners with mall management firm to digitize shopkeepers

The new platform will allow shopkeepers to integrate with e-commerce players such as B2W, Mercado Livre and Rappi

Brazilian startup Delivery Center
Image: Delivery Center / Courtesy
  • AD Shopping, one of Brazil’s major mall management firms launches a digital sales platform in partnership with Delivery Center to promote the integration of physical stores and marketplaces;
  • AD Shopping has over forty ventures across the country under its control;
  • The platform will allow shopkeepers to integrate with key e-commerce players in the country, such as B2W, Mercado Livre, Rappi, iFood, Uber Eats, and Banco Inter;
  • Delivery Center will have a face-to-face logistics center at these malls and will be in charge of managing and distributing the products.

Brazilian startup Delivery Center, in partnership with the mall management firm AD Shopping, is launching a digital sales platform to integrate physical stores, marketplaces and a wide range of shopping mall partners.

Focused on omnichannel solutions, the new platform aims to digitize AD Shopping’s product mix that has more than forty ventures across the country under its control. The rollout will implement the digital platform for nine ventures in shopping malls located in the states of São Paulo, Minas Gerais and Pará.

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Delivery Center will have a face-to-face logistics center at these locations and will be in charge of managing and distributing the products. For food, the maximum delivery time will be 30 minutes. For other products, delivery will be on the same day for purchases made until 5 pm.

For AD Shopping, both small and medium shopkeepers, as well as large chains, are likely to adopt the new sales channel, since they are located in city areas that are logistically strategic, such as shopping malls close to metro stations.

“We have a mission to transform retail through our ecosystem and this partnership comes to reinforce our goal and expand our business in the country. From now on, AD Shopping’s shopkeepers will have over fifteen different digital channels to be able to sell online,” says Saulo Brazil, co-founder and CEO at Delivery Center.

More than a single marketplace, the platform will allow shopkeepers to integrate with key e-commerce players in the country, such as B2W, Mercado Livre, Rappi, iFood, Uber Eats, and Banco Inter, among others that are connected to Delivery Center’s ecosystem.

READ ALSO: Rappi resumes last-mile delivery partnership with Brazilian retailer GPA

“We understand that retailers need solutions that help digitize shopkeepers and connect with multiple sales channels and with the logistics layer, and that is what we want to offer,” Brazil adds.

AD Shopping expects to connect more than 30 percent of shopkeepers to the new platform in the first year, bringing together a range of products and services. The next steps are to expand the model to other ventures in its portfolio.

Founded in 2016, Porto-Alegre based Delivery Center has been aiming at shopping malls since the COVID-19 pandemic imposed restrictions on the operation of physical stores. In May, the startup had delivery hubs in 25 malls across Brazil and spotted a 15x delivery growth in segments that exclude the food sector.

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