- Globoplay + Live Channels will charge BRL 49.90 monthly for its mix of linear and on demand streaming;
- The consumption of content on Globoplay increased by 224% between January 1st and August 7th, according to a company executive.
Brazilian video-streaming service Globoplay, owned by Grupo Globo, the broadcasting leader in the country, has started to offer a new subscription category, which includes live programming from Globo channels. The announcement was made on Monday (31) by Erick Brêtas, director of Digital Products and Services at Globo, and Paulo Marinho, director of Globo Channels.
Multishow, GloboNews, SporTV 1, SporTV 2, SporTV 3, GNT, Viva, Gloob, Gloobinho, Off, Bis, Mais Globosat, Megapix, Universal TV, Studio Universal, SYFY, Canal Brasil and Futura will be available to subscribers to the new plan.
The new category, called Globoplay + Live Channels, charges BRL 49.90 monthly and will be available for current subscribers. New subscribers may get the service from October 1 onwards. A free trial period of 30 days will be offered.
Access to on-demand content will remain available, for a monthly subscription of BRL 22.90. The platform also offers combos with programming from Telecine, Premiere and Combate libraries.
According to Marinho, the desire to unify programming on a platform has existed since 2013, but it was only possible after the unification of Globo-controlled companies. According to Brêtas, the consumption of content on Globoplay increased by 224% between January 1st and August 7th.