Technology

Brazil's payments Cielo and Google teamed up in a tool for SMEs

The partnership integrates the Google My Business tool, a free platform created by the big tech for entrepreneurs and that will allow the management of the company profile in search and on Google Maps

Reuters

08.Apr.2021 09:02 BRT

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The initiative can impact more than 600,000 businesses;
The agreement illustrates Cielo’s growing effort to advance in the market for smaller retailers.

Brazil‘s largest payment processor firm Cielo announced on Thursday that it has partnered with Google to digitize small and medium-sized companies in Brazil.

According to the payment firm, the initiative can impact more than 600,000 businesses, who will have access to create a digital profile, open an online store and create online advertising campaigns.

The partnership is part of the Google My Business tool, a free platform created by the big tech for entrepreneurs and that will allow the management of the company’s profile in search and on Google Maps.

When Cielo is accredited, the company can allow the card accreditor to create the profile. The agreement illustrates Cielo’s growing effort to advance in the market for smaller retailers, as part of the CEO’s goal, Paulo Caffarelli, to make small businesses, which today represent 40% of the company’s revenue, have equal participation that of large customers until December.

(Translated by LABS)