With 1 million open accounts after 5 months of existence, the Brazilian digital bank C6 will bet on a new segment as early as the beginning of February: companies. Aiming at small entrepreneurs to medium-sized enterprises, C6 will start offering a pack of services that comprises checking accounts, transfers, and payments, similar to the strategy that the company has been carrying out for its original operation.
According to information from Brazilian newspaper Valor Econômico, C6 intends to offer more services in a second step, further developing the digital wallet for this audience. But the company’s plans is not to target big enterprises – instead, C6 wants to offer a wide range of services for these small and medium companies in order to attend all its demands, dismissing their need for another bank. With an account focused on micro-entrepreneurs and card machines run by PayGo – a subsidiary of the group – and now, with the new services to launch, Luiz Marcelo Calicchio, C6 founder, told the newspaper that the bank will be able to accomplish about 70% of a company’s need in this first moment.
“If we wanted to be more aggressive, we would have done the bank focused on individuals and corporate at the same time,” said the executive. Although an IPO is in the bank’s plans, for now, it is the shareholder capital that will continue to back C6 expansion.