• Non-compliance could lead to investigations, sanctions and fines equivalent to COP 1.76 billion ($480,500);
• According to the Superintendency of Industry and Commerce, Google is not complying with 52.63 of requirements.

Colombian regulators ordered Google to clearly ask each user whether the world’s largest search engine can use their personal data which is being captured without authorization.

Non-compliance could lead to investigations, sanctions and fines equivalent to COP 1.76 billion ($480,500), the Superintendency of Industry and Commerce said in a statement.

READ ALSO: Brazil’s General Data Protection Law to take effect immediately if signed by Bolsonaro

“The decision was taken … after determining that the information treatment policy used by Google LLC, located in the United States, does not comply with 52.63% of the requirements demanded by Colombian regulation.”

Google’s office in Colombia said it respected Colombian laws and would evaluate the order once it was informed of it by the regulators. The company has told regulators previously its privacy policies are robust.

READ ALSO: Facebook pushes for data portability legislation ahead of new privacy rules

Google has paid billions of dollars in fines to regulators in recent years, including in antitrust proceedings in the European Union.