Technology

DAZN bets on boxing to start its global expansion, which includes Latin America

According to DAZN, boxing will the main focus of this first phase of the company's global expansion, building on the company’s significant investment in the sport over the past two years

Following the announcement, the first global event on the platform will be the Mexican superstar Canelo Alvarez’s soon-to-be-announced fight during Cinco de Mayo Weekend, which will take place on Saturday, May 2. Photo: Amanda Westcott /DAZN

LABS

02.Mar.2020 12:38 BRT
UPDATED 12:42 BRT

This Monday, the global sports streaming service DAZN announced its global expansion to more than 200 countries and territories, and the goal of establishing the platform as the global home of fight sports is just the first step of this move.

Following the announcement, the first global event on the platform will be the Mexican superstar Canelo Alvarez’s soon-to-be-announced fight during Cinco de Mayo Weekend, which will take place on Saturday, May 2.

According to DAZN, boxing will the main focus of this first phase of the company’s global expansion, building on the company’s significant investment in the sport over the past two years. “Beginning this spring, most of the world will have access to DAZN and its unmatched schedule of boxing events,” said DAZN Group Executive Chairman John Skipper, in a press statement.

DAZN holds international rights to many of the world’s top promotional companies including Golden Boy Promotions, Matchroom Boxing USA and GGG Promotions. According to the company, fighters such as Alvarez and Gennadiy “GGG” Golovkin will be part of a robust year-round portfolio of premium fights and original programming on the new service.

In a press statement, DAZN EVP Joseph Markowski, who will oversee the global service, said that establishing DAZN as the global home of fight sports is just the first step and we couldn’t think of a better attraction for our inaugural event than Canelo’s traditional Cinco de Mayo Weekend fight.

The DAZN app will be available globally on most internet-connected devices, including smartphones, tablets, laptops, PCs, and living room devices such as smart TVs, streaming sticks and game consoles. Pricing by market will be announced in the coming weeks.

Today, DAZN has debuted services in nine countries – Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the United States – across four continents.

To LABS, DAZN confirmed that Latin American countries are part of the global expansion, but the company declined to reveal which countries and when, exactly, the platform will reach more locations in the region.