Technology

Facebook and Instagram added features to help small and local businesses

Facebook and Instagram launched features to support small businesses nearby and publicize them

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  • The Facebook’s new attribute is called ‘Businesses Nearby’ and will allow users to see the latest posts from businesses within a certain geographic radius
  • Instagram is promoting small-sized business through a sticker that shows the brand to user’s friends

Facebook and Instagram announced features that will allow users to show their support for small businesses during the coronavirus pandemic crisis, when the most affected kind of business is the small one. Facebook’s new attribute is called ‘Businesses Nearby’, reported TechCrunch.

It will allow users to see the latest posts from businesses within a certain geographic radius, defined by the user, and view their opening hours and pickup/delivery options and make a booking or send them a message in an easier way.

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According to TechCrunch, Facebook described it as way to allow users to “more quickly find essential products and services” while also helping businesses get “more virtual foot traffic as they move online to stay open.”

On Instagram, the company introduced the “Support Small Business” sticker that allows users to tag a business’ page in a post on Stories. According to Instagram, with the new sticker people can show their love for these brands on Stories. The story is also added to a series, along with other stories of those who are also using the sticker and supporting other small businesses. The goal is to help small entrepreneurs reach new customers and stay connected with their community.

“Supporting minors at this time is essential for the well-being of not only entrepreneurs, but also our communities and the economy”, said Instagram in a statement.