Technology

Facebook launches ads globally for Instagram Reels

Instagram began testing Reels ads in Brazil and in a few other countries in April

Photo: Reuters/Dado Ruvic/Illustration
  • Instagram began testing Instagram Reels ads in India, Brazil, Germany and Australia in April;
  • Reels ads, which will loop and can be up to 30 seconds long, will appear between individual Reels.

Facebook is launching ads globally on its TikTok clone Instagram Reels, the company said on Thursday.

The social media company, which is aiming to make money from its short-form video feature, began testing Instagram Reels ads in India, Brazil, Germany and Australia in April. The tests ran with brands such as BMW, Louis Vuitton, Netflix and Uber.

READ ALSO: Facebook rolls out Instagram Lite in Brazil

“We see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit,” said Instagram‘s Chief Operating Officer Justin Osofsky.

“Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained.”

The company said that Reels ads, which will loop and can be up to 30 seconds long, will appear between individual Reels.

Get the best insights about Latin America market in your inbox