- Recently, NotCo received an investment from Enlightened Hospitality Investments (EHI);
- NotCo is set to be Latin America’s new unicorn.
The Chilean company NotCo, a plant-based food startup, announced it is launching a new product in Chile. The so-called “NotMeat Molida” will mimic the taste, appearance and flavor of a ground beef, but will actually be made from a mix of ingredients like peas, sunflower, coconut, beans, broad beans, bamboo, rice, cocoa, beets, chia, carrots, and spinach.
According to the startup, the 400-gram NotMeat Molida will become the raw material with which users can prepare anything. “This new raw material will serve as a starting point for countless preparations. You will be able to prepare everything you can imagine, achieving a delicious and environmentally friendly result”.
READ ALSO: On the edge of becoming Latin America’s new unicorn, NotCo takes baby steps in the U.S. plant-based market
NotCo’s ground beef alternative is only available in Chile, for now, on Jumbo and Cencosud groceries and, soon, in its foodservice version for hotels, restaurants, and cafeterias in a 1 kilo format, specially designed for the Chilean hotel chain HORECA, besides NotCo’s own e-commerce.
The startup says that users that eat NotMeat contribute to the saving of 92% of water waste and 95% of CO2 emissions, compared to ground meat of animal origin.
It is not the first faux meat product by NotCo, which was first known for producing plant-based dairy. It had already ventured into creating NotBurger.
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Recently, NotCo received an investment from Enlightened Hospitality Investments (EHI), which counts Shake Shack founder Danny Meyer as a partner. The company debuted in the U.S. market and is set to be one of Latin America’s next unicorns, and launch more plant-based products.