- Recently, NotCo received an investment from Enlightened Hospitality Investments (EHI);
- NotCo is set to be Latin America’s new unicorn.
The Chilean company NotCo, a plant-based food startup, announced it is launching a new product in Chile. The so-called “NotMeat Molida” will mimic the taste, appearance and flavor of a ground beef, but will actually be made from a mix of ingredients like peas, sunflower, coconut, beans, broad beans, bamboo, rice, cocoa, beets, chia, carrots, and spinach.
According to the startup, the 400-gram NotMeat Molida will become the raw material with which users can prepare anything. “This new raw material will serve as a starting point for countless preparations. You will be able to prepare everything you can imagine, achieving a delicious and environmentally friendly result”.
NotCo’s ground beef alternative is only available in Chile, for now, on Jumbo and Cencosud groceries and, soon, in its foodservice version for hotels, restaurants, and cafeterias in a 1 kilo format, specially designed for the Chilean hotel chain HORECA, besides NotCo’s own e-commerce.
The startup says that users that eat NotMeat contribute to the saving of 92% of water waste and 95% of CO2 emissions, compared to ground meat of animal origin.
It is not the first faux meat product by NotCo, which was first known for producing plant-based dairy. It had already ventured into creating NotBurger.
Recently, NotCo received an investment from Enlightened Hospitality Investments (EHI), which counts Shake Shack founder Danny Meyer as a partner. The company debuted in the U.S. market and is set to be one of Latin America’s next unicorns, and launch more plant-based products.
