Free streaming service Pluto TV will launch in Brazil in December

According to the firm, the debut in the country will include 24 new curated streaming channels, as well as a library including Babel, Blue Jasmine and Star Trek classics

Screenshot: PlutoTV/ViacomCBS
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  • Pluto TV is a platform that does not charge subscription fees from its users due to its ad-based business model;
  • Globally, it currently reaches 33 million monthly active users;
  • In Latin America has signed on Liverpool, DirecTV, Movistar, Telecom, Unilever, Rappi, Mondelez and Mercado Libre as advertising partners.

Pluto TV, a free streaming television service operated by ViacomCBS, announced on Wednesday it will expand to Brazil in December 2020, with the launch of 24 new curated streaming channels. Pluto TV will be available on all mobile, web and connected TV streaming devices. 

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“Following the launch of Pluto TV in Latin America earlier this year, the service has quickly attracted millions of viewers in a short period of time and we are incredibly proud of its performance,” said JC Acosta, President of ViacomCBS Networks Americas. “As ViacomCBS Networks International continues to expand its streaming presence globally, the expansion of Pluto TV furthers this mission and enables audiences in Brazil to enjoy premium streaming content entirely for free.”

The lineup in Brazil will include channels Pluto TV Cine Sucessos,  Pluto TV Cine Comédia, Pluto TV Cine Drama, Pluto TV Cine Terror, Pluto TV Séries, Pluto TV Retrô, MTV Pluto TV, Pluto TV Anime, Pluto TV Investiga, Pluto TV Natureza, Pluto TV Junior, Nick Jr. Club, Pluto TV Kids, and Nick Clássico. 

READ ALSO: Disney+ and HBO Max to capitalize on Latin Americans’ stacking platforms

In addition, Pluto TV will offer a movie library for Brazilian audiences including Babel (starring Brad Pitt), Blue Jasmine (starring Cate Blanchett), Underworld (starring Kate Beckinsale), The Big Wedding (starring Diane Keaton and Robert DeNiro), Blue Valentine (starring Ryan Gosling and Michelle Williams), Burnt (starring Bradley Cooper and Sienna Miller), Mud (starring Matthew McConaughey), The Paperboy (starring Nicole Kidman and Matthew McConaughey),  Anchorman: The Legend of Ron Burgundy (starring Will Ferrell), Snowpiercer (starring Chris Evans), Transporter 3 (starring Jason Statham) and classic Star Trek movies.  

Pluto TV is a platform that does not charge subscription fees from its users due to its ad-based business model. The service is also a hybrid system that offers both continuous programming on its channels and on-demand content, both on its free platform.

READ ALSO: Free access and advertising: a business model that has everything it takes to win over Latin Americans

To date, Pluto TV in Latin America has signed on Liverpool, DirecTV, Movistar, Telecom, Unilever, Rappi, Mondelez and Mercado Libre as advertising partners for the streaming service. In recent months, Pluto TV announced distribution agreements with Hisense and LG and is in conversations with other smart TV manufacturers, mobile and broadband operators, e-commerce services, and other digital distribution partners in the region. 

In Spanish-speaking Latin America, Pluto TV currently features 46 live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies, from all genres and for all ages.

Globally, Pluto TV reaches 33 million monthly active users. The company does not break down figures into regions, but international operations – encompassing both Europe and Latin America – registered 6.5 million users on June 30. In the U.S., the platform grew 61% year over year.


Viacom will also launch a premium streaming service in Brazil, Argentina and Mexico

The news came two weeks after ViacomCBS announced it is also preparing a new paid streaming service that will start launching internationally early next year in Brazil, Mexico and Argentina, among other key markets.

ViacomCBS owns many iconic entertainment brands, including Paramount, Nickelodeon, CBS, MTV, Showtime, Comedy Central, besides Pluto TV. It has been increasing its presence in Latin America lately. After buying Argentinian network Telefe and Brazilian comedy production firm Porta dos Fundos in 2017, the media giant brought Pluto TV, its free ad-based streaming platform to 17 Latin American countries last April. Earlier this year, the company and Colombia’s Dynamo announced a partnership to develop and produce original content for global audiences. 

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