- According to Fazenda Futuro, the new hamburger has less sodium and less fat content;
- The hamburger is called 2030 because of the UN Sustainable Development Goals agenda planned for 2030.
Future Farm (Fazenda Futuro), a Brazilian startup that makes plant-based products, launched a new burger. The so-called “Futuro Burger 2030” mimics even more the taste, appearance and flavor of an animal burger, but it is actually made from plants. According to the startup, it is an enhanced version of its first plant-based hamburger.
The new matrix takes 2030 name because it brings with it the changes that the world needs and that were predicted for 2030, within the UN Sustainable Development Goals agenda, according to the startup.
Among them are responsible consumption and production and the preservation of environment. “We believe that changes about the consumption of animal meat are extremely necessary and urgent, that is why we created Fazenda Futuro”, comments Marcos Leta, founder of the brand, in a press release.
According to Future Farm, the new hamburger is made from canola oil with coconut fat, using a technology that keeps the fat inside the hamburger itself, “making it juicier and with almost nothing residual in the pan”, says the food tech.
The new hamburger has a lower fat content (6.5mg per 80g serving), and a lower sodium content (178mg per serving). Regarding protein, it’s 11g per serving. According to the startup, the ingredients are non-GMO, gluten-free, 0% cholesterol, and 0% trans fat.
For the development of the new product, the company also used natural extracts to guarantee a lighter flavor. The packaging has American Eco-one technology, made with organic compounds, fully biodegrading between 2 to 5 years.
“As a food tech, we are always reinventing ourselves and looking to improve in terms of taste, sustainability, and health. We know how important these pillars are for our audience, as well as for us. Futuro Burger 2030 arrives to mark a new era in the company and the plant-based market, with new technology that will allow us to update all our products ”, explains Marcos.
Since its launch in 2019, Future Farm has had two investments. The first foreign funding was $8.5 million and the second $22.5 million, totaling $31 million, increasing the market value for food tech to BRL 715 million. The last round was led by BTG Pactual, Turin MFO, ENFINI Investments (PWR Capital Group), and first-round investors monashees and Go4it Capital.