- HBO Max will enable subscribers from pay-TV services Directv Latin America, Sky Brasil and Oi Brasil to get instant access to its platform as soon as it launches;
- Set to debut in late June in 39 territories across Latin America and the Caribbean, HBO Max’s launch in the region will be the first for the platform outside the U.S, as LABS previously anticipated.
In June, HBO Max, WarnerMedia’s highly anticipated streaming platform, will also be available to subscribers from pay-TV services Directv Latin America, Sky Brasil, and Oi Brasil. HBO Max expects more partners to come.
Set to debut in late June in 39 territories across Latin America and the Caribbean, HBO Max‘s launch in the region will be the first one outside the U.S.
At launch, existing HBO GO direct-billed customers, as well as those who are billed through eligible partners, such as the pay-TV services above mentioned, will get instant access to HBO Max at no additional cost. The existing HBO GO service in Latin America and the Caribbean will be phased out.
Directv Latin America and Sky Brasil are part of Vrio, a leading digital entertainment provider with more than 10 million customers and available in 10 countries. Oi is a major infrastructure company in Brazil and one of the country’s telecom leaders, with a portfolio of over 52 million clients.
HBO Max’s full entertainment portfolio includes programming from WarnerMedia’s international family of brands like HBO, DC, and Warner Bros. HBO subscribers will simply be required to authenticate into the HBO Max their provider – Directv Latin America, Sky Brasil, or Oi. There will also be special promotions designed with Directv GO and Oi as well as offers for Oi broadband.
READ ALSO: Tough competition? Not at all. The ‘streaming war’ in Latin America has a whole different meaning for Roku
“We are thrilled that HBO Max will be available through our long-standing partners DIRECTV Latin America, SKY Brasil, and Oi, ensuring that millions of customers will have access to HBO Max right at launch,” said Whit Richardson, President of WarnerMedia Latin America. “This is a tremendous indication of the excellent interest HBO Max is already generating in the region and of our outstanding reach at launch.”
Earlier this month, AT&T said it expected global subscribers of between 120 million and 150 million for HBO Max and HBO by the end of 2025, raising its forecast as more people turn to streaming services for entertainment on the go. In November 2019, John Stankey, COO of AT&T, revealed that HBO has around 10 million customers in LatAm, including pay-TV and HBO GO subscribers.
READ ALSO: Betting on pay-per-view, ZoOme.TV, a new video streaming platform, launches in Brazil
“As we take HBO Max into Latin America, this distribution momentum signifies how we are making the platform easily accessible for consumers everywhere,” said Luis Duran, General Manager for HBO Max in Latin America.
With Netflix dominating the Latin American market, HBO Max will arrive in the region to compete directly with Amazon‘s Prime Video and Disney+, which debuted in the region in November last year.
While HBO Max includes 10,000 hours of content from WarnerMedia brands and libraries such as Warner Bros, New Line Cinema, and Cartoon Network, Warner Media also presented, back in February, its Latin American originals for 2021. Check them all.