Technology

LinkedIn surpasses 50 million members in Brazil

The Latin American country is the network's fourth-largest community, behind the United States, India, and China

LinkedIn office in San Francisco, U.S. Photo: Shutterstock
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  • LinkedIn has over 774 million members worldwide. The number of sessions increased 30% in the quarter ended in June compared to the previous year;
  • And LinkedIn’s advertising business surpassed $1 billion in revenue, an increase of 97% year-over-year.

LinkedIn surpassed the mark of 50 million users in Brazil. Growing at an average of 14% per year, the Latin American country is the network’s fourth-largest community, behind the United States, India, and China.

Three weeks ago, Microsoft, owner of LinkedIn since 2016, released its results for the 2021 fiscal year, which ended in June. For the first time, LinkedIn exceeded $10 billion in revenue, a 27% increase over the previous year. Nearly half of this growth was driven by markets outside the United States, which include Brazil.

READ ALSO: Microsoft and LinkedIn partner up to help Brazilian professionals

“In the past five years since our acquisition, revenue has nearly tripled and growth has accelerated. LinkedIn has become a leader across multiple secular growth areas spanning B2B advertising, professional hiring, corporate learning, and sales intelligence,” said Microsoft‘s CEO and chairman at the time, Satya Nadella, to analysts.

LinkedIn has over 774 million members worldwide. The number of sessions increased 30% in the quarter ended in June compared to the previous year. And LinkedIn’s advertising business surpassed $1 billion in revenue, an increase of 97% year-over-year.

With 130 new users on the platform per minute, LinkedIn has also seen significant growth in engagement. The platform saw a 35% increase in public conversations year-over-year and a 29% increase in content sharing over the same period.

READ ALSO: Almost 30% of Brazilian professionals are going to the office amid the pandemic, says LinkedIn

“We have lawyers, engineers, and doctors, but we also have singers, content producers, football players, and astronauts. We are here for those who are looking for their first job as well as those who have lived most of their professional lives, those who want to do business, and those who are considering a career change. From the north to the south of the country, we have people with the most different goals, but with the certainty that there is a LinkedIn for each one of them,” said Milton Beck, general director of LinkedIn for Latin America, in a press release.

Only in 2021, the network launched several features such as Cover Story, which allows video presentation on the profile, Service Pages for freelancers and small business owners, Creation Mode for content producers, and field for pronouns. These tools are added to the video resources, polls, lives, newsletters, and virtual events that were already available.

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