Mexico and Brazil were among the Top 20 ecommerce markets in 2018

A study by Unctad estimates that a third of internet users in both countries bought online in 2018, a share that has certainly increased since then

Mexico and Brazil appear as the 14th and 20th largest markets for ecommerce, respectively, in 2018, in the most recent study by the United Nations Conference for Trade and Development (Unctad), released on Monday.

The estimate is that 34% of internet users in Brazil made purchases online. There were 39 million buyers. In Mexico, 33% of internet users made purchases through digital channels, accounting for 26 million people. In 2018, the so-called B2C (“business to consumer”) reached $ 15 billion in Brazil and $ 26 billion in Mexico, according to the UN agency.

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Globally, ecommerce sales reached $ 25.6 trillion in 2018, up 8% from 2017. The global value of B2B reached $ 21.2 trillion and B2C reached $ 4.4 trillion. 

“The coronavirus crisis has accelerated the uptake of digital solutions, tools and services, but the overall impact on the value of e-commerce in 2020 is still hard to predict,” said Shamika Sirimanne, UNCTAD’s director of technology and logistics.

The United States continued to dominate the overall ecommerce market. It remained among the top three countries by B2C e-commerce sales, alongside China and the United Kingdom.

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