Walt Disney has announced a strong array of new attractions for its streaming services, including Marvel and Star Wars series on its Disney+ platform and shows from reality show stars Kardashians for Hulu.
The flood of new content announcements has been followed by ambitious new business goals – and programming costs of up to $16 billion in fiscal 2024 – now that Disney is fighting rivals in the entertainment industry to catch up with the video pioneer over streaming, Netflix.
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By the end of fiscal 2024, Disney hopes to attract up to 350 million global subscribers to all of its streaming services, by far more than double the 137 million it has today.
Armed with new content, Disney will also increase the price of Disney+ by one dollar in the United States, marking it to $ 7.99 a month, and by two euros in continental Europe, adjusting it to 8.99 euros.
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The aggressive initiative comes at a time when the company capitalizes on the growth of home entertainment caused by the coronavirus pandemic – more people are staying at home and looking for new programs.
Launched less than a year ago, Disney + has already reached 86.8 million subscribers, according to Disney, almost reaching the upper end of a goal it initially set for 2024.
Disney said it plans to launch 10 new television series for each of the Marvel and Star Wars franchises, including two derivatives of The Mandalorian, over the next few years.
Translated by LABS