- All Quibi content will be broadcasted in fragments of a maximum of ten minutes;
- The content must be produced in vertical and horizontal format, automatically changing from one to the other, according to the viewer’s preference.
Amid the worst moment of Covid-19 pandemic in the U.S., Quibi (the name comes from an awkward combination of quick and bites) launched its mobile streaming service this Monday.
The service, founded by the tech veteran Meg Whitman (she helped build eBay), will offer original movies, reality TV, comedies and news edited into bite-size nuggets of ten minutes or less, all in optimized images for smartphones.
All Quibi content will be broadcasted in fragments of a maximum of ten minutes. The content must be produced in vertical and horizontal format, automatically changing from one to the other, according to the viewer’s preference.
The logic of the format comes from the short videos already watched today on services like YouTube, for example, and from the fact that the smartphone is moving towards being a dominant entertainment platform. The difference is in the quality of the material, which promises to be high. It is what one of the catchphrases of the new service sells: “Quick bites. Big Stories”
According to Forbes, inadvertently, America’s lockdown might have created the perfect moment for Quibi’s debut, as platforms like Netflix and Disney Plus are being used more than ever in the country. Far from being an unanimous bet when it comes to entertainers, Quibi was already embraced by Hollywood artists such as Steven Spielberg, Guillermo del Toro, Kevin Hart, Jennifer López, and Reese Witherspoon.
The idea is that, after two years, their “quick bites” productions can be stitched together and released as a full-length movie, series or show.
From the first idea by Whitman and the executive producer Jeffrey Katzenberg (they both worked worked together at Disney), till Quibi’s launch, the new platform took more than two years to be developed.