- First announced in June, Rappi has officially got all the authorizations to move forward with its own debit card in Mexico
- The product will be developed in a partnership with Visa
- The final goal is to increase Rappi’s reach in order to get the company one step closer to becoming a Latin American superapp
As well as Rappi did in Brazil launching pre-paid cards, the delivery service startup made a new partnership with Visa to release its own debit card in Mexico. The plan was announced in June and now the company got the authorization from Comisión Nacional Bancaria y de Valores (CNBV) to actually move forward with the product, according to Global Legal Chronicle.
Offering new payment methods is also part of Rappi’s plan to become the first real superapp in Latin America, following the Asian models that, instead of focusing on one service, have several options in one single app.
To achieve this goal, the Colombian company has the challenge of expanding and increasing its new client base in the region. Since Mexico is the second biggest economy in the region, it couldn’t be a more strategic market to focus on, in order to pursue this objective.