- Shopify merchants who have a TikTok business account would soon be able to add a shopping tab to their profiles;
- The companies are vying for a piece of the so-called social commerce industry.
Canada’s e-commerce giant Shopify said on Tuesday it was partnering with TikTok to work on a feature that would let shoppers buy directly from the social media app.
The pilot version is currently available to users in the U.S. and UK and the company will launch in additional regions in the coming months.
The companies are vying for a piece of the so-called social commerce industry, which relies on users’ ability to discover and buy products through social media apps and is expected to balloon to $50 billion from $36 billion in annual sales by 2023 in the United States according to research firm eMarketer.