- Voisey features instruments that override the user’s own voice to create short music tracks and videos;
- An industry source confirmed the acquisition but terms have not been disclosed;
- Voisey’s acquisition may indicate new music-creation features for the Snapchat app.
It seems that Snapchat‘s parent company Snap is setting foot in music applications. As first reported by Business Insider, the social media giant has acquired Voisey, an application to create music tracks overlaying the user’s own vocals.
British startup Voisey features instruments that override the user’s own voice to create short music tracks and videos. Users can apply audio filters such as automatic tuning, automated harmonies, or other effects to their voices; and they can also browse and view other people’s tracks.
As Business Insider disclosed, the deal came to light via filings analyzed by the outlet that showed that Voisey’s registered UK address had changed to Snap’s London office. An industry source confirmed the acquisition but terms have not been disclosed. Voisey has raised under $2 million and was valued at about $3 million, according to PitchBook.
Founded in 2018 by a collective of music-tech entrepreneurs such as Olly Barnes, who previously worked at Universal Music, Voisey’s acquisition may indicate new music-creation features for the Snapchat app.
