Technology

Snapchat launches TikTok-like feature 'Spotlight', but not in Latam yet

Users, who could previously share snaps or stories with friends, can now share them directly to Spotlight and garner more followers

The Snapchat app logo is seen on a smartphone in this picture illustration taken September 15, 2017. Photo: REUTERS/Dado Ruvic/Illustration
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  • The company said it would give about $1 million every day throughout the remainder of 2020 to users whose snaps make it to the top of the platform;
  • Facebook earlier this year launched Instagram Reels – the company’s version of TikTok.

Snap on Monday rolled out a feature, “Spotlight“, that would allow users to share short-form videos publicly in its Snapchat app, adding a service that would compete with ByteDance-owned TikTok and Instagram Reels.

Spotlight is available starting in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France, with more countries coming soon, the company said.

Users, who could previously share snaps or stories with friends, can now share them directly to Spotlight and garner more followers, Snap said in a blog post.

READ ALSO: Snap acquires TikTok-like music app Voisey, says Business Insider

The company said it would give about $1 million every day throughout the remainder of 2020 to users whose snaps make it to the top of the platform, in a bid to boost engagement with the feature.

READ ALSO: TikTok’s rival, Instagram Reels is already running in Brazil

Facebook earlier this year launched Instagram Reels – the company’s version of TikTok wherein users can record short mobile-friendly videos, then add special effects and soundtracks pulled from a music library.

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