Spending with streaming may increase during the pandemic, says survey

24% of those surveyed added at least one new subscription service within the past weeks

Streaming spent to increase during the pandemic
Photo: Shutterstock

A new study produced by Nielsen Music and reported by Billboard found out that 60% of the US population is currently engaging with more entertainment since the remote work has been established by several companies.

With a group of nearly 1000 people representing the US population interviewed, the study, which considered the activity from a two-week period (from mid to end of March), disclosed that 24% of the interviewees added at least one new subscription service in the period. From those, 81% added video, 38% music, and 14% games. The new subscription additions were largely impacted by households with children.

The report has also pointed out that TV, movies and social media ranked higher than music when it comes to types of entertainment that people are looking for during the pandemic; while watching the news was the category that recorded the greatest progress. Live events, greatly impacted by mandatory social isolation, had the biggest drop.

READ ALSO: For Latin America’s music, quarantine is all about live streaming

Video took the lead as the main type of entertainment consumed, with 74% claiming they engaged in TV/cable/video/streaming video content. Social media appeared with 65%; music with 64%; movies with 60%, and news with 50%. Video games, radio, and reading and other activities grabbed a 47%, 40%, and 34% share, respectively.

Music was also one of the activities impacted by the remote work: for those whose time spent with this kind of media has decreased during the period, the reasons pointed out were that they are no longer shuttling to work, while others claimed they are switching to other kinds of entertainment. Smartphones remain with the lead for those listening to music, as 78% mentioned these devices as their main source, but other gadgets are gaining ground, as 46% are using laptops; 33%, smart speakers; 30%, desktop computers; 26%, tablets; and 35%, smart TVs.

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