Technology

Spotify launches new feature that combines music and talk content

It's the good old radio show, in a new format, and it fits perfectly into Spotify's strategy of investing in localized, regionalized content

Photo: Spotify/Courtesy
  • According to the company, Spotify Premium listeners will hear full tracks as part of these shows, and those with the Free tier will hear 30-second music previews;
  • Together with the launch of the new feature, Spotify also released seven Spotify Original Shows.

The audio streaming platform Spotify launched this Wednesday a new feature that combines music and commentaries. Eyeing radio-like experiences, amid a COVID-19 crisis that made us stay at home like never before, the platform has just created a new product: on-demand shows. It’s like having your favorite DJ, journalist, or artist presenting a show for you.

In a blog post on its newsroom webpage, Spotify explained that these shows are exclusive to the platform, because they rely on Spotify’s music catalog licenses. Musicians and songwriters will be compensated by this kind of streaming in the same way as any regular stream of music track on the platform.

This new feature fits perfectly into Spotify’s strategy of investing in localized, regionalized content. This in the eyes of investors is crucial to increasing the platform’s number of paid subscribers. In the first half of 2020, the company reached 138 million global subscribers as music streaming demand has rebounded from coronavirus-related weakness. Latin America is the third region with more users of the platform (66.8 million, or 22% of total), behind only Europe in North America.

READ ALSO: Brazilian singer Ludmilla is the first black Latin woman to reach 1 billion streams on Spotify

How it works?

To access a show like this, users must hit “Explore Episode” on the episode page, or tap the play bar at the bottom of the screen to pull up the episode tracklist. From there, they can skip around to different segments and songs and save songs for future listening.

According to the company, Spotify Premium listeners will hear full tracks as part of these shows, and those with the Free tier will hear 30-second music previews.

READ ALSO: Did you hear that? Podcasts are the sound of the future

Seven shows already available

Together with the launch of the new feature, Spotify also released seven Spotify Original Shows: 10 Songs that Made Me, Rock This With Allison Hagendorf, 60 Songs that Explain the 90s, Conspiracy Theories: Music Edition, Our Love Song, Halleloo Happy Hour with DJ Shangela, and Murder Ballads

They can be found in the “Shows with Music” hub in Browse, or in a programmed shelf in users’ Home tab.