• The tool supports musicians in Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay to receive fundraising as an effort to mitigate Covid-19 losses;
• It was launched in April for artists in the United Stated and the United Kingdom and now, besides Latin America, Turkey and New Zealand will receive the tool.

Spotify announced it is expanding Artist Fundraising Pick feature, that allows artists to choose a fundraising destination to raise money for themselves, their bands and crews, or a music relief organization, to Latin America. It was launched in April for supporting artists in the United Stated and the United Kingdom and now, besides Latin America, Turkey and New Zealand will also receive the fundraising tool.

According to the company, it works similarly to the Artist Pick that appears on the user’s profile page, and allows fans to donate money directly to the artist or a cause that supports music professionals, healthcare workers, or small businesses impacted by Covid-19.

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Back in April for launching the feature, Spotify teamed up with Cash App, GoFundMe, PayPal.me, and its Covid-19 Music Relief partners (the Covid-19 Music Relief project is a initiative that seeks to compensate part of musicians losses due to the isolation measures). Now for the launch in Latin America, more fundraising platforms will join Spotify, such as Mercado Pago, from Mercado Libre, and PayU to offer more options for musicians in Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay.

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Artists in Turkey will be able to use iyzico, a PayU company, and in NewZealand the partnership was made through a crowdfunding organization called Givealittle. According to Spotify, all payments take place on third-party sites and the company takes no cuts in the transactions.