Technology

Super follows: Twitter launches subscription-based feature

New feature will allow creators to generate monthly revenue by sharing subscriber-only content

Twitter logo
A Twitter logo is seen outside the company headquarters in San Francisco, California, U.S., January 11, 2021. Photo: REUTERS/Stephen Lam

Twitter Inc launched a “super follows” feature on its social media platform on Wednesday, which would allow creators to generate monthly revenue by sharing subscriber-only content with their followers.

People in the U.S. and Canada using iOS can super follow a select group of people within the United States, the company said, adding that it would roll the feature out to people using iOS globally in the next few weeks.

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In February, the company had outlined plans, which included tipping and paid subscriptions to “super follow” some accounts, to attain at least $7.5 billion in annual revenue and 315 million monetizable daily active users (mDAU) by the end of 2023.

Creators can set a monthly subscription of $2.99, $4.99 or $9.99 a month to monetize bonus, behind-the-scenes content for their most engaged followers through the feature, Twitter said.

Earlier in the day, Twitter said it would launch a safety feature that allows users to temporarily block accounts for seven days for using harmful language or sending uninvited replies.

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