- The proportion of Brazilian users from Facebook Messenger that declare to open the app every day or almost every day plummet 20 percentage points in six months;
- In Brazil, Telegram has grown 10 percentage points in six months.
In six months, the proportion of Brazilian users of WhatsApp that open the app every day dropped from 95% to 86%, according to the survey Panorama Mobile Time / Opinion Box – Messaging in Brazil, even though WhatsApp is the main messaging app in the country. According to the survey, 98% of the ones that attended the survey have WhatsApp on their smartphones, while 81% have Instagram, 74% have Facebook Messenger, 45% have Telegram and 12% have Signal.
In this edition of the survey, 2,026 Brazilians over 16 years old who access the Internet and have a smartphone were interviewed online between January 20 and 27, 2021. The research has statistical validity, with an error margin of 2.2 percentage points and a 95% confidence level.
The survey shows that many Brazilians flock to Telegram (that has grown 10 percentage points in six months) and Signal, driven by growing anxiety over the power of the biggest tech companies and privacy concerns, as The New York Times pointed out.
According to the research, the proportion of users from the Facebook Messenger that declare to open the app every day or almost every day plummet 20 percentage points in six months, from 59% to 39%. Besides, there is an alert for WhatsApp Pay: in six months, the proportion of WhatsApp users who want to use it for payments decreased from 66% to 54%.
The research suggests that a 12 percentage point drop interest in payments within WhatsApp can be explained not only by the crisis caused by the change terms of service, but also for the arrival of Pix and the advancement of several digital banks during the pandemic.