- TikTok is not only blurring the lines between social and streaming but is a force to be reckoned with in the streaming world;
- Among the apps that stood out in App Annie’s ranking there is Zoom.
ByteDance‘s TikTok was the most downloaded app of 2020, according to the App Annie annual report. The app that could be banned from the US surpassed Facebook and WhatsApp and was the one that gained the most in the number of active monthly users. Tinder ranks as number one for consumer spend within the app.
According to App Annie’s report, TikTok’s wave continued throughout 2020 — mainly because content-hungry consumers flocked to the app to create, socialize and stay entertained amid the pandemic — even increasing its cross-app usage with major video streaming players like Netflix, indicating that TikTok is not only blurring the lines between social and streaming but is a force to be reckoned with in the streaming world in its own right and is set to break into the 1 billion monthly active user club in 2021, said the consultancy.
However, TikTok is still lagging in terms of monthly active users with Facebook’s companies leading it. Among the apps that stood out in App Annie’s ranking there is Zoom, which with the COVID-19 pandemic was the most valued in the year, rose 219 positions among the most downloaded ones. The top 10 most downloaded apps in 2020 were:
- Facebook Messenger
- Google Meet
Breakout apps by year-over-year growth in 2020 include Disney+, that had a standout year for growth following its rollout into European and Latin American markets. Disney+ ranked 5th for consumer spend among non-gaming apps in 2020 — monetizing mobile users to subscribe to the app, leveraging exclusive content like The Mandalorian and Mulan, said App Annie.
Zoom and Google Meet saw standout growth in downloads during 2020 — as businesses went remote and collaboration went entirely online, demand for mobile apps surged. “We expect mobile usage to remain high in 2021 as businesses retain varying levels of remote policies globally,” reported the agency.
Mobile gaming: Free Fire leads 2020’s ranking
Boosted by the pandemic, App Annie says that social features also helped to drive mobile gaming adoption and market share — including chat, friend invites and competitive multiplayer modes — particularly those adopted by casual games. The most downloaded game in 2020 was Free Fire, but the one that leads the monthly active users list is PUBG Mobile.