The fight for the audience of live broadcasts has just won a new competitor: TikTok. The Chinese social network has just announced a multi-year deal with the Ultimate Fighting Championship (UFC) for live streaming of fights and other related content. UFC is the third most popular sports league in TikTok, with over 6.3 million followers.
The broadcasts begin this Saturday, 20th, with content to promote “UFC Fight Night: Blaydes vs. Lewis”.
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The deal includes weekly live streams from the UFC, which will feature, in addition to the fights, behind the scenes, live footage from weigh-ins, press conferences, interviews with athletes, arena tours, and fighter training, according to a statement released by TikTok.
Through this partnership TikTok and UFC will give fans access to hundreds of pieces of content annually via @UFC, @UFCRussia, @UFCBrasil, and @UFCEurope.
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“We are thrilled to deepen our partnership with UFC and launch a robust slate of exclusive live content for the TikTok community. Now more than ever, sports fans are craving the up-close-and-personal moments they are missing by not attending live events”, said Harish Sarma, TikTok’s director of global strategic partnerships for the Americas and Oceania.
The values of the agreement were not disclosed.