Twitter brings Tips feature to content creators

"Tips" lets users tip their favorite content creators; in Brazil, the service will be integrated with payment platform PicPay

Twitter brings Tips feature to content creators
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Twitter has rolled out to all users its new feature called Tips, which allows followers to tip content creators, including with bitcoins.

The Tips button appears in the profile of the user who activates the feature. The follower who wants to send a tip to a creator must tap on the icon to access the list of payment services that the account has enabled – such as Cash App, Venmo, or GoFundMe – and choose one of them to make the donation. In Brazil, tips will be sent via the Picpay payment app.

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In addition to the Tips-enabled platforms, Twitter will also allow tipping with Bitcoin via the Strike platform, however, this feature is only available at first to users in the United States and El Salvador, where Strike operates.

The content and influencer market boom has changed the dynamic between the big platforms and users and has started a race among the big techs to retain content creators on their platforms. Youtube, Facebook, Amazon – all these big companies are developing monetization features to compensate their creators.

READ ALSO: YouTube launches Super Thanks, a new feature for content creators to earn money from fans

Following this trend, Twitter has also announced a fund to provide audio creators on Spaces with financial, technical, and marketing support. The company has not released any further details about the fund size or how many users they intend to reach.

Earlier this month, Twitter had already launched Super Follows, a feature in which content creators share exclusive content with subscribing followers. Through Super Follos, users can choose between a monthly subscription of $2.99, $4.99, or $9.99. For now, the feature is only available to users in the United States.

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