Uber partners with Serasa Experian to validate Brazilian user’s data

The new feature is another movement of the ride-hailing giant to improve security matters

  • Called U-Check, the new tool will enhance the verification process for Uber’s new users
  • Earlier this week, Uber started offering debit cards for drivers in Mexico

Under the goal of checking and validating users data in Brazil, Uber has created a feature along with Serasa Experian, the Latin American leader entity in consumers database. Announced on Thursday, July 4, the new tool is called U-Check and will work with Serasa’s basis to collect additional information via API, in order to further improve its verification process of new users.

Developed by the Technological Development Center (Tech Center) and Uber’s team of engineers in San Francisco, the registration check will also cover all new users who choose not to add a credit card as a payment method when registering in the app and will be available from this month on. As reported by Brazilian media outlet Terra, the company also said that the partnership paves the way for “many other checks” in the future.

Our commitment to data security and safety matters is the company’s priority, so Uber is constantly developing and refining solutions to make trips safer and more reliable“, said Marcello Azambuja, Director of Uber’s Tech Center in Brazil.

Also read: An expert’s view on online payment fraud in Latin America

Accurate and reliable data guarantees security and enhances user experience. The new tool, which integrates Serasa’s InfoMais solution, will make registration checks easier and make the system stronger.

Luiz Junqueira, Product Director of Serasa Experian

As reported earlier this week, Uber also started offering debit cards for drivers in Mexico, at first in Mexico City, Monterrey, Puebla, Merida, and Guadalajara. This is the first time the company offers the card outside the US.

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