- Today CBS All Access offers a mix of products in real time, including content from local broadcasters and news, as well as sporting events and videos on demand;
- It also offers some original series, including two from the Star Trek franchise: Star Trek: Discovery and Star Trek: Picard.
During the conference with analysts to release the results of the last quarter of 2019 on Thursday (20), Viacom said that it intends to expand the streaming service of CBS, with whom it has just closed a merger. The idea is to create a larger service (internally named ‘House of Brands’), which includes channels and large productions from both media groups, in order to complement the portfolio of the new company, which already has the free Pluto TV and the premium network Showtime.
Today, according to TechCrunch, CBS All Access offers a mix of products in real time, including content from local broadcasters and news, as well as sporting events and videos on demand. It also offers some original series, including two from the Star Trek franchise that attract a legion of fans to the service. The newest is Star Trek: Picard, available in Latin America via Amazon Prime. The previous one, Star Trek Discovery, was made available in the region by Netflix. Although the company did not reveal figures, the debut of Star Trek: Picard in January in the USA brought “a subscription boom” for the service.
With the expansion of CBS All Access, content from brands like Nickelodeon, MTV, BET, Comedy Central, Smithsonian and Paramount would be added to the current content offer. In numbers, according to the company, it would be “30,000 TV episodes and up to 1,000 movies”, according to information from TechCrunch.
“New broad pay ‘House of Brands’ product will expand CBS All Access by adding the company’s scaled assets in film and TV, including world-renowned brands, and reaffirm and expand the value of entertainment, news and sports — through on-demand and live experiences — for audiences around the world,” said the company in a press release.
The company believes that this strategy of having three layers in the portfolio (free, broad and premium content) will help it to reach larger market shares, as well as being a way to learn and improve metrics on subscription acquisition, subscriber turnover and cost-benefit, by offering packages and promotions involving the three services.
Having a greater variety of content from well-known brands in addition to original productions is also essential to enter the fierce streaming market, today starring Netflix, Amazon Prime Video and Disney Plus, but which also has HBO Max, Apple TV + and others on the run by subscribers.
The company did not say whether it intends to come to the Latin American market, but made it clear that the expanded version of CBS All Access will be international.