- Pluto TV is available in 17 Latin American Spanish-language countries;
- The platform is free and offers ads-based subscription;
- It has currently 24 channels.
New York-based multinational media ViacomCBS launched its free streaming Pluto TV in 17 Latin American Spanish-language countries.
According to a Variety report, it focuses on a free and advertising-based subscription. Pluto TV service is now available in: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Paraguay, El Salvador, Uruguay, and Venezuela.
Brazil may also be included by later this year. The platform is available via web browser (at pluto.tv), Apple TV, Android TV and mobile apps for Apple’s iOS and Google’s Android.
Pluto TV Latin America will aim at those users that are price-sensitive, and wouldn’t care to watch ads in exchange for having free content; strengthening competition against paid platforms like Netflix and Amazon’s Prime Video. It has currently 24 channels and plans to add new channels each month to reach more than 70 channels within the next 12 months.
The service includes content licensed from more than 60 media and content partners. For the Latin America debut, Pluto TV added a “Quedate en casa #JuntosADistancia” (“Stay home/Together at a distance”) special on-demand section to encourage social distancing during the ongoing situation regarding COVID-19 worldwide.
