FILE PHOTO: A 3D-printed Whatsapp logo is placed on the keyboard in this illustration taken April 12, 2020. REUTERS/Dado Ruvic/Illustration/File Photo
WhatsApp is introducing free cloud-based API services in a push to get more businesses using the app, Meta Platforms CEO Mark Zuckerberg announced at the company’s messaging event on Thursday.
The messaging service, which has increasingly courted business users, is one of several platforms where Facebook-owner Meta has launched more shopping and business-focused features.
Zuckerberg, speaking at Meta’s “Conversations” event, said the offering would mean “any business or developer can easily access our service, build directly on top of WhatsApp to customize their experience and speed up their response time to customers by using our secure WhatsApp Cloud API hosted by Meta.”
READ ALSO: WhatsApp tests new feature to organize groups for work, school
WhatsApp already has an API, or type of software interface, for businesses to connect their systems, which generates revenue.
Meta, which bought WhatsApp for $19 billion in a landmark 2014 deal, said that businesses would not be able to message people on WhatsApp unless they have requested to be contacted.
This post was last modified on May 19, 2022 2:39 pm
XP's digital account will be available to the investment platform's whole client base by October
The election of Gustavo Petro is indicative of widespread yearning for a more equal and…
Artificial intelligence and financial planning startup Olivia will cease operations on July 15; Olivia's infrastructure…
Rappi will offer deposit and savings products by the financial entity RappiPay, a joint venture…
Asian e-commerce phenomenon which has a strong presence in Brazil announced layoffs in Mexico, Argentina,…
Brazil is hoping to get a slice of the rapidly-growing small satellite launch market by…