Women are the majority in online gaming in Brazil and Argentina: Comscore

Brazil and Argentina also lead in average hours per unique visitor in the gaming category, but Chileans spend the most time on gaming information

A kid playing Free Fire on a cell phone
A kid playing Free Fire on a cell phone. Photo: Stanisic Vladimir/
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In Latin America, Brazil and Argentina are the countries with the largest reach in the gaming category. Women are the majority in online gaming in both countries, according to a July 2021 study published by Comscore.

Brazil and Argentina also lead in average hours per unique visitor in the gaming category, but Chileans spend the most hours on gaming information, averaging 4:28 minutes.

Average minutes per visitor to games sites increased in most Latin American countries in April this year compared to the same period last year, except for Brazil:

Source: Comscore MMX Multi-Platform Demographic Profile & Media Trend – Online Gaming – % Composition UV & Average Minutes per Visitor – Apr21. Argentina, Brazil, Chile, Colombia, Peru

According to the report, Brazil has 82.6 million players in the online gaming universe, of which the majority of 60.9 million are exclusively mobile gamers, and 14.3 million play only on the desktop.

About time consumed in Brazil, games are the fifth category, with more than 43 billion minutes in the month, behind only social media, multi-category, entertainment, and services.

READ ALSO: Who plays video games in Brazil?

According to the report, women consume 10% more time of the gaming category in the month than men, according to Comscore. The consumption among women over 35 years old is 51% higher than men in this age group. Meanwhile, Brazilian men aged 18 to 24 spend 70% more time in the games category, says Comscore.

Also according to Comscore, the consumption time of games in Brazil is higher than in China and only loses for the U.S. and India. The United States consumes 206.3 billion minutes of online gaming per month, while Brazil consumes 44.6 billion minutes.

READ ALSO: Born mobile-first, Nimo TV invests in exclusive esports events to win over PC’s streaming users

In terms of unique users, Brazil is the fourth largest market with 83.7 million unique users, behind India, the United States, and China.

The ranking of the top 10 apps of 2021 by unique users in Brazil in mobile apps looks like this:

  1. Activision Blizzard
  2. Google Play Games
  3. Garena Online
  5. Roblox
  6. Supercell
  8. Zynga
  10. Mojang

The main game companies in the Brazilian market for men are:

  1. Roblox
  2. Google Play Games App
  3. Garena Online
  5. Activision Blizzard

On the other hand, for Brazilian women, the order of the biggest companies are:

  1. Activision Blizzard
  2. Roblox
  3. Google Play Games App
  5. Garena Online

Twitch TV is the leader in access among online game streaming platforms in Brazil and 67% of game influencers are in the mobile environment, according to Comscore.

Speak about mobile, ecommerceDB has selected six Latin American markets to illustrate the potential of e-commerce on mobile devices in the region in the coming years. Chile is the leader when it comes to mobile commerce growth in Latin America. Between 2020 and 2024, revenues from shopping on mobile devices are expected to grow by 200%.

After Chile, the top 2 and 3, Argentina and Mexico, respectively, are forecast to more than double their e-commerce sales on by mobile devices also in the said four years. Colombia and Peru are expected to increase their mobile online shopping revenues by 100%, according to ecommerceDB. Brazil is the only country with less than 100% growth in this comparison, as mobile commerce revenue in the country is expected to increase 89% between 2020 and 2024.

READ ALSO: The future of gaming is portable, especially in Latin America

Thinking about the gamer public spending, Razer, a U.S.-based multinational technology company that designs, develops, and sells electronic products and hardware for games, founded Razer Gold three years ago and has already reached 26 million users. The company gained 4 million new users in 2020, with users in 134 countries.

Razer Gold is a unified virtual credit platform that can be used to buy online games and content from over 33,000 games. The idea is to democratize access for gamers who don’t own credit cards.

Razer’s virtual wallet allows the user to invest in all games without having to create accounts on each of them. With Razer Gold, the player buys credits in virtual currencies. In this wallet for gamers, Brazilian users can recharge their credits via credit card, deposit, bank slips (boleto), instant payments PIX, or prepaid card. The company does not have a direct competitor.

READ ALSO: Brazilians get their game on during the COVID-19 pandemic

“We have emerging markets and mature markets. Mature markets are more used to paying with credit cards. Latinos in general have similar habits in the gaming market. Unlike developed countries, Latinos on average unfortunately have lower income, less use of banking systems due to various structural reasons. As such, Latinos are looking for alternative means for entertainment that are economically viable,” said Razer Gold’s director for Latin America, Dennis Ferreira.

“Another difference in us Latinos is the ability to socialize. Unlike what laypeople think, most games today are played in groups. Online games bring social and mostly competitive experiences, bringing e-sports to the business value level of already traditional sports like soccer. Latinos love watching e-gaming tournaments and this has helped the market grow,” added Ferreira.

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