Technology

Youtube releases Youtube Shorts for Brazilian users

Tool for short videos starts to be released in the app; Youtube launches a $100 million fund to monetize and reward content creators

Youtube Shorts Brazil — Image: Screenshot/Youtube

LABS

07.Jun.2021 12:05 BRT
UPDATED 12:06 BRT

Youtube Shorts may be available on the Youtube app for all Brazilian users by the end of this week;
The new service allows for the creation of videos of up to 60 seconds, add automatic or manual subtitles, add filters, and remix content already circulating on the platform;
Looking at how to monetize and reward creators for their Shorts content, Youtube recently announced a $100 million global fund to pay content creators in 2021 and 2022.

Youtube Shorts, the Youtube short video device, begins to be available to Brazilian users this week, intensifying the fight for the audience of short video platforms, such as TikTok and Kwai. Brazil is the second in the world ranking that uses the platform most, the United States is the first. More than 105 million Brazilians access YouTube monthly, according to data from the platform itself.

Youtube Shorts may be available on the Youtube app (through the “Create a short” button) for all Brazilian users by the end of this week. The new service allows for the creation of videos of up to 60 seconds, add automatic or manual subtitles, add filters, and remix content already circulating on the platform.

Looking at how to monetize and reward creators for their Shorts content, Youtube recently announced a $100 million global fund to pay content creators in 2021 and 2022.

Youtube Shorts bets on local Youtubers partners and partnerships with record labels and music producers to encourage the creation of content for Shorts, but, according to Youtube, the Shorts Fund is not limited to just creators in the YouTube Partner Program. Creators will be eligible to participate if they create original content for Shorts.

The platform did not provide details on the monetization model, such as how much content producers could earn, for example, but said that each month it will reach out to creators whose Shorts received the most engagement and views to reward them for their contributions.

Shorts, which launched in September in India and in March in the United States, has already 6.5 billion daily views worldwide.